More than 60% of respondents rated extended battery life as an important purchase driver. This is the first year that battery life demand is virtually equal to that of sound quality.
Sound quality is the number one purchase driver across all consumer audio product categories for the fourth consecutive year.
On-device gaming is fast-growing in popularity. This year, 31% of respondents said they use their wireless headphones while gaming.
*All percentages, consumer behaviors and attitudes stated in this report are based only on the responses of the individuals who participated in our 2019 survey.
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