The State of Sound report is an annual study featuring a summary of research insights based on data from thousands of audio consumers around the world.
As we continue to see attitudes and behaviour change in the post-pandemic world, consumer listening habits are evolving. Many consumers today are heavily reliant on their audio products to aid connectivity, as well as for video watching, gaming, hybrid working, and music listening.
The State of Sound research looks at audio device purchase drivers as well as interest in current and future use cases, to better understand the features that today’s users look for in earbuds, headphones, speakers, and other audio products.
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Key Findings
Listeners are more driven by audio quality than ever
58% of respondents are seeking either high-resolution or lossless audio quality.
Spatial Audio is driving purchase decisions
More than half of respondents claimed spatial audio will influence their decision to buy their next pair of True wireless earbuds, and 41% of respondents said they would be willing to spend more for the feature.
Market anticipation for Bluetooth® LE Audio is growing
1/3rd of respondents listed LE Audio capabilities such as Auracast™ Broadcast audio as a purchase driver for their next wireless audio devices.
True wireless earbuds are becoming integral to gaming
Gamers are using True wireless earbuds for an average of ~2 hours a day to play on their smartphones
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