Automotive Webinar

Bringing the Digital Cockpit to Reality

Tuesday, May 25, 2021 | 9:00 AM PDT


The automotive industry is at an inflection point and digital transformation has completely transformed the vehicle as we know it. In-vehicle infotainment (IVI) has not only become a key purchasing factor for consumers nationwide, as nearly all new vehicles sold in the U.S. in 2020 (98.8%) had a digital display screen, but also a crucial technology to enable safety, smarter navigation, and enhanced experiences for drivers and passengers.

Bosch and Qualcomm Technologies are working to advance the digital cockpit, bringing enhanced visual and highly intuitive and personalized experiences through the support of Artificial Intelligence. However, bringing these solutions to fruition is no easy feat, and these platforms will only continue to evolve in the future.

In this engaging, future-forward webinar, Bosch’s Stefan Buerkle – senior vice president, sales, cross domain computing and regional business unit lead, connected information systems, Bosch in North America – will address the importance of the digital cockpit and their journey in bringing IVI solutions to life. Influential CIO, executive coach and advisor Tim Crawford will host this webinar to dive into what it takes to bring the digital cockpit to reality.


September 17th: Day 1 – Keynote & Presentations 8:00am-4:00pm
Location: Qualcomm – N Auditorium 5775 Morehouse Drive, San Diego, CA

September 17th: 4:30pm-6:30pm: Networking Meetings & Reception
Location: La Jolla Marriott 4240 La Jolla Drive, San Diego, CA

September 18th: Day 2: 8:30am – 12:30pm Presentations & Meetings
Location: La Jolla Mariott 4240 La Jolla Drive, San Diego, CA


Opening Keynote:
Qualcomm EVP, Engineering & CTO Jim Thompson

The Internet of Things – Challenges and Opportunities:
Qualcomm Technologies SVP & GM, IoT Jeff Lorbeck

Industry 4.0/5G and Smart Cities:
Qualcomm Technologies VP, Business Development Jeffery Torrance

Qualcomm Smart Cities Accelerator Program:
Qualcomm Technologies Sr. Director, Business Development, Head of Smart Cities Sanjeet Pandit
Industry Panel:
Smart Cities Deployments: Experiences and Learnings

Industry Panel:
5G/Industry 4.0/Auto: Future Smart Spaces

City Panel:
Use Cases


Stefan Buerkle
Stefan Buerkle

Senior Vice President, Sales, Cross Domain Computing and Regional Business Unit Lead Connected Information Systems
Bosch in North America

Stefan Buerkle is currently Senior Vice President, Sales for Bosch’s Cross Domain Computing division in North America. In this position, he provides leadership to a cross-functional customer sales and project management team, including developing a global customer strategy to drive sales growth and guiding product innovation. In addition, Buerkle is the regional lead for the Connected Information Systems business units for North America. He is located in Plymouth, Michigan and is responsible for a global team with staff in the United States, Europe and Asia.

Buerkle previously held Regional President and global sales positions in the United States and Germany in addition to spending time as a global project leader and participating in Bosch’s management development program. Buerkle earned a master’s degree in Sensor Systems Technology from University of Applied Sciences Karlsruhe, Germany and a Master of Business and Engineering from Steinbeis University Berlin, Germany. Buerkle also participated in the Global Leadership Executive Program at Tepper School of Business, Carnegie Mellon.

Tim Crawford
Host: Tim Crawford

Influential, Strategic CIO, Executive Coach, and Advisor

Tim Crawford is ranked as one of the topmost influential CIOs and regularly quoted in the Wall Street Journal,, Forbes, SiliconAngle and TechTarget. Tim is a strategic CIO, executive coach and advisor that works with large global enterprise organizations across a number of industries including financial services, healthcare, major airlines and high-tech. Tim’s work differentiates and catapults organizations in transformative ways through the use of technology as a strategic lever. Tim takes a provocative, but pragmatic approach to the intersection of business and technology.

Tim has served as CIO and other senior IT roles with global organizations such as Konica Minolta/ All Covered, Stanford University, Knight-Ridder, Philips Electronics and National Semiconductor. He is a board advisor to Latent AI and a member of the Wall Street Journal’s CIO Network. Tim serves as host of the CIO In The Know podcast. The weekly podcast interviews CIOs and top executives to discuss the top issues facing them today.

Tim holds an MBA in International Business with Honors from Golden Gate University Ageno School of Business and a Bachelor of Science degree in Computer Information Systems from Golden Gate University.

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Have a question about this event?

Email the event manager, Nanette Martinez: [email protected]